In 2016, a report compiled by the world-renowned forensic investigators at K2 Intelligence and commissioned by the Association of National Advertisers (ANA) rocked the advertising industry. In addition to analyzing the relationships between advertisers, media agencies, and media owners, the ANA/K2 Report substantiated long standing rumors that non-transparent business practices—including the use of undisclosed cash rebates and the like—were pervasive among media-buying agencies. The nearly three years since have seen widespread turmoil in the media-buying industry, as advertisers began to audit their agencies, put their accounts up for review, and in some cases seek restitution from their agencies. Listen and learn as panelists provide an update on, and insights into the investigation. Including discussion on how companies can navigate the potential pitfalls involved in cooperating with the active FBI investigation, ensuring duties to shareholders are performed and strategies for securing recoveries from the agencies where appropriate.
- David S. Almeida, Partner, Benesch
- Suzanne Alton de Eraso, Associate, Benesch